Pitch

Palette Magazine is an art magazine made for the average young (ages 17 - 24), articulate artist and "reformer" who is interested in various aspects of art. The target demographic is the ABC1 group. The magazine embraces the newest happenings in art with a recognition of what has happened in the past. It often features imaginative, thought-provoking articles, reviews, news and interviews (usually introducing a new and fresh artist). There is an emphasis on unconventional layouts along with stunning photography - the style of the magazine is modern with a nod to vintage in terms of visuals.
The example of a double page spread would be a narrative essay about the interviewer's experience and conversation with an artist as they discuss the artist's work and what they're bringing to the art scene that's different. Either a picture of the artist and/or their work will be featured on the spread.

Flat Plan for Front Cover, Contents Page and Double Page Spread

Front Cover

This is the flat plan for my front cover. I think that the main image should be of a person, perhaps a portrait of an artist because I think having a main visual point of interest would be the best thing for an art magazine. 

Contents Page

This is a rough plan of the contents page. It's quite basic and simple, but it is quite effective because it would also a lot of text. If I were to go with this plan, I would put the editor's note below the "Contents", and put a series of photos next to each other like a filmstrip. 

I developed the idea of the film strip a little more, so I came up with another idea for the contents page. I plan to insert images into the filmstrip, and the features/headings would be slightly slanted and diagonal to add some dynamic. 

Double Page Spread

I plan to have two columns of text with an alley separating them in-between. I wanted to include a pull quote (with text wrap) between the columns. The second page features a large image, with three other smaller images at the bottom. I also included page numbers.  

Fonts and Typography for Masthead

I experimented with different fonts for the masthead. There are 5 slides.




I decided that my magazine name is going to be "palette", because I like the way it's presented with the font.

Name of magazine

I still have yet to decide between two titles: "picturesque" and "palette". This will be decided on my next post.

Moodboard

I decided to create a moodboard in order to reflect the visual representations of what my reader is interested in. Therefore, I will create my magazine to be in a similar vein to my moodboard, visually. Some of the images I have chosen are mostly vintage things such as vinyls, film reels, polaroids, typewriters and stills from old movies, typical of what a young artsy person would enjoy. I chose stills from the 1986 David Lynch movie Blue Velvet because they can give a good example of the type of imagery my audience will find appealing - for instance the oversaturated roses have a stunning quality to them but like the still of the lady singing the blues, there is an underlying, sinister and noirish tone to it. This may help me with the photography for the magazine as I believe I will need to create visual intrigue with stunning aesthetics and an underlying message for my photos, to which I think will be what I required to cater to my specific audience. 

As I'm creating an art magazine, I also chose these images as it covers all the different forms of art - literature, film, painting, photography, even music. This is important because my survey results say that it is more preferable to have a balance of things. 

I decided to bring in vintage things into the moldboard solely because of the concept and less about the style it evoked. These objects are what my audience would appreciate more than the average person, however I included the word "youth" because as a reminder that my audience does still keep up with the modern world as well as technology.

Overall, this moodboard gives me an idea of the narrative structure of my magazine - also the fact that there isn't a whole lot on my moodboard, because I believe my audience is the type to not want too many distractions.  

Analysis of Double Page Spreads

Audience Profiling

Link: https://www.powtoon.com/online-presentation/fT3LYACfiLq/audience-profiling/#/