Sunday, October 25, 2015

Pitch

Palette Magazine is an art magazine made for the average young (ages 17 - 24), articulate artist and "reformer" who is interested in various aspects of art. The target demographic is the ABC1 group. The magazine embraces the newest happenings in art with a recognition of what has happened in the past. It often features imaginative, thought-provoking articles, reviews, news and interviews (usually introducing a new and fresh artist). There is an emphasis on unconventional layouts along with stunning photography - the style of the magazine is modern with a nod to vintage in terms of visuals.
The example of a double page spread would be a narrative essay about the interviewer's experience and conversation with an artist as they discuss the artist's work and what they're bringing to the art scene that's different. Either a picture of the artist and/or their work will be featured on the spread.

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