Evaluation Question 4: How did you integrate technologies - software, hardware and online - in this project?

Evaluation Question 3: How did your production skills develop throughout this project?

Evaluation Question 2: How does your product engage with audiences and how would it be distributed as a real media text?

Evaluation Question 1: How does your product use or challenge conventions and how does it represent social groups or issues?

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The House Style

The house style holds because I've used only two fonts throughout the three pieces, and the headlines/titles are consistent, so that the reader will know that these pieces all belong to Palette Magazine, and therefore this differentiates this magazine from the rest. The font sizes of the text of contents page, the front cover sell lines and the double page spread's standfirst are the same/very similar. 

Link to Evaluation Question 1: The reason the style is minimalist is to reflect the new views of a younger demographic, especially of the more artistically inclined. Just like modern art, the style represents anti-establishment and being "free" from conventions and rules of how the audience should consume media. 

The House Colours

Examining my diverse but cohesive three pieces, there were recurring house colours:

The colours are almost exclusively red, blue, white and black. The front cover has all of the colours I will be using as it would be appropriate because the reader would see it as the most significant piece. The reason it is red, black, white and blue is because as mentioned in the editor's note (other than the previously mentioned message behind the textile artwork) - the concept/overall message of this magazine's issue is to do with "life imitating art" - therefore I thought these colours would be great as they are one of the most organic colours. The front cover had an emphasis on blue because of its calm and introspective nature which would reflect my audience - the contents page had an emphasis on red to amplify the unconventional layout, and the double page spread has an emphasis on black and white to make it look slightly vintage and mysterious which would go well with the content of the text.

Analysis of Double Page Spread Text

For the stand first, immediately I started with the words "fresh" and "new" to instantly capture the reader's attention - these buzzwords are extremely important as mentioned in my audience profiling post, my audience will constantly be looking out for new things in the art world, also this would resonate with them as they're young. The style I used to write is vivid and sophisticated with colorful descriptions of the environment the interviewer was in, which should cater to my audience as they would like everything in the magazine to be just as artistic as the actual art (Sammy Davis' photography) - the fact that I'm choosing to add some personality and personal flair into the article will intrigue the reader further and enhance their perceptions of the art I am trying to advertise, instead of merely reporting it in a matter of fact way. Yet at the same time, the dialogue and the conversations are natural and somewhat informal, so that the reader would engage with the article just like they would with a friend.

The persona I had created for Sammy Davis through my language is very much the ideal figure that my audience aspires to be - looking back on my analysis of art magazines helped me decide that the most appealing caricature/stereotype of people in those magazines are strong, artistic, independent, and non-conformist people; Davis' persona (through my choice of portrayal) is headstrong, youthful, eloquent and cultured with an unorthodox work ethic, to which my target audience will strongly identify with/hope to be.