Thursday, December 17, 2015

Analysis of Double Page Spread Text

For the stand first, immediately I started with the words "fresh" and "new" to instantly capture the reader's attention - these buzzwords are extremely important as mentioned in my audience profiling post, my audience will constantly be looking out for new things in the art world, also this would resonate with them as they're young. The style I used to write is vivid and sophisticated with colorful descriptions of the environment the interviewer was in, which should cater to my audience as they would like everything in the magazine to be just as artistic as the actual art (Sammy Davis' photography) - the fact that I'm choosing to add some personality and personal flair into the article will intrigue the reader further and enhance their perceptions of the art I am trying to advertise, instead of merely reporting it in a matter of fact way. Yet at the same time, the dialogue and the conversations are natural and somewhat informal, so that the reader would engage with the article just like they would with a friend.
The persona I had created for Sammy Davis through my language is very much the ideal figure that my audience aspires to be - looking back on my analysis of art magazines helped me decide that the most appealing caricature/stereotype of people in those magazines are strong, artistic, independent, and non-conformist people; Davis' persona (through my choice of portrayal) is headstrong, youthful, eloquent and cultured with an unorthodox work ethic, to which my target audience will strongly identify with/hope to be.  

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