Because it's an art magazine, I wanted the contents page to be very visual based and so I conformed to its conventions and so based the layout and format on an image I have taken of a mural at the gallery ("Giant" by Polish artist Grzegorz Drozd) - the artwork depicts boys climbing over a red wall (connotations of the female gender) - this connotes escapism and youthful rebellion from social obligations, with the female model unable to get over the wall. Alternatively, this image (the model reaching into the white) can also represent salvation. However, linking with the front cover, there is a narrative - red can symbolise life and vitality like in the front cover, therefore the contents page develops the encoded message of the front cover further, detailing life as well as "the other side". Nevertheless, there is an encoded message no matter the interpretation, which is what my audience would like to see because they would like to be informed about social issues from an artistic and open perspective.
There is an editor's note placed in this contents page - the high contrast between the white background and the red font makes it easy to read. Additionally, I had a model pose to be part of the image - which correlates to what I have mentioned in my editor's note which was "life imitates art" which is the notion that an event in the real world is inspired by a creative work. I went over the red background with Photoshop to turn it into a flat color. I duplicated the model in order to grab the reader's attention and to ensure that I'm able to carefully balance the elements on the page, and moreover it creates a a modern feel but adds a little mystery, which should work well with a brooding teenager who would like a new fresh twist on the traditional format of magazines.
I continued using the brush font with "contents" to maintain the house style, and also makes it look more dynamic and less tightly structured, reminding the reader that it's an art magazine so it needs to be wildly creative like the font suggests.
The sell lines cover a range of art topics (I used my survey results), and include buzzwords such as "young" and "newest" to appeal to my young audience, as well as by including social media plugs and links (the use of synergy and convergence). Again, the clothes featured in this piece are what typical teenagers would wear, so I made sure that it reflected that.
The language is serious and appropriate for an art magazine due to the fact that it has technical vocabulary and its tone is right for my audience since it still isn't overcomplicated.
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